I Come First 30-Day Masturbation Challenge
Art Direction, Graphic Design + Content Creation & Social Media Strategy
August 2021 - Present
I Come First is a 30-day masturbation challenge designed to unite the VUSH community in prioritising themselves + their pleasure.
It dispels any concerns about the lack of time and guilt + provides them with an opportunity to see the overall improvements after prioritising themselves for 30 days.
The challenge for this digital campaign was to bring the fun + playful aspects of the VUSH brand to life while preserving authenticity. The result was the combination of naturally -styled model shots with quirky illustrations that represented the brand's values.
Overall, the campaign received 1508 email list signups in the first week of launch, and 4,237 signups at the end of the first month.
Here are other applications + finished art from the campaign. Including a 30-day digital calendar that the VUSH community members could download after joining the mailing list, posts for the I Come First Community Facebook Group, Instagram feed posts and Influencer collaborations.
