Intimate Care Range Launch
Art Direction, Content Creation & Photography + Videography
August 2021
At VUSH we know that self-care isn’t always pretty.
Our bodies exist in the real world: lube gets everywhere, toys get messy, and blood ruins our sheets. The Intimate Care range is designed to empower you to embrace the brilliance of your body, just the way it is.
Simple yet raw & personal, the Intimate Care range was designed to be a B2B product range for key beauty + pharmacy retailers. Therefore, the launch involved creating UGC-style imagery + reels that reflected the reality of self-care for retail partners to use across all platforms.
Scroll + Click through to have a closer look at some of content created for this campaign
