Muse Rabbit Vibrator Launch Campaign
Graphic Design + Content Creation & Social Media Strategy
December 2021
Self-love is an art, and Muse is a rabbit vibrator that’s going to inspire you to explore your masterpiece of a body.
This unique campaign aimed to tease + introduce Muse to the VUSH community within a short 4-day period between the Black Friday + Cyber Monday Sales and sustain their interest through to the Christmas gifting period.
As a B2B product, the campaign focused on creating a strong introduction + creating interest to support the business development team and garner interest from retailers.
The campaign produced 805.56K Impressions (39% increase), 301.15K Reach (15% increase) and 10.89k Website Taps (43% increase) during launch week.