Pop Collection Product Launch
Graphic Design + Content Creation & Social Media Strategy
October 2021
Here comes the fun!
Gen Z is ready to celebrate sex, and Pop is here to redefine what a sex toy can be. This range takes sex toys from bedroom accessories to life accessories because pleasure should be about fun + enjoyment - it shouldn’t be heavy and serious.
Exciting and colourful, this campaign aimed to establish VUSH as a brand among key beauty retailers + target the Gen Z market through fun, community-focused content.
The campaign produced 731.7K Impressions (45% increase), 200.2K Reach (40% increase) and 8.27K Website Taps (23% increase) in the first week of launch, and 817.15K Impressions (1% increase), 234.64K Reach (27% increase) and 10.54K (15% increase) website taps in the second week.
Here’s some samples of the content designed for the launch.
