VUSH Stimulation
Graphic Design, Content Creation + Social Media Strategy & Art Direction
for Melbourne-based sexual wellness brand VUSH Stimulation. Full-time work from November 2020 - May 2023.
VUSH is an e-commerce, social-first sexual wellness brand that wants you to love loving yourself. Whoever you are, wherever you come from, whoever you love; you’re welcome here, just as you are.
They’re for the beginners, the nervous, the curious, and the brave. For anyone who was made to feel shame about their body and for anyone who has been taught not to prioritize their pleasure.
As the Digital Content Specialist, my main responsibilities included designing + strategising engaging and performance-led content for Instagram, LinkedIn and our B2B retailers. Overall, my efforts from Dec 2020 - Dec 2021 have organically generated 3.9M Impressions (45% increase) and 11.31M Reach (77% increase), with a Reach average of 32.78K (77% increase).
Scroll + Click through to have a closer look at some of the campaigns I’ve worked on
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I Come First 2022
Art Direction, Graphic Design, Content Creation + Strategy
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Generation 2
Graphic Design, Content Creation + Art Direction
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Muse
Graphic Design, Content Creation + Strategy
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VUSH X ABBIE
Content Creation
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POP Collection
Graphic Design, Content Creation + Strategy
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Intimate Care
Art Direction + Content Creation
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VUSH Wellness
Art Direction + Content Creation + Strategy
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Destination Play
Art Direction, Graphic Design, Content Creation + Strategy
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VUSH x Kisskill
Graphic Design, Content Creation + Strategy
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VUSH x Nelly
Graphic Design, Content Creation + Strategy
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I Come First + We Come First 2023
Graphic Design, Content Creation + Strategy
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VUSH Love Motel
Art Direction, Graphic Design, Content Creation + Strategy
As a sexual wellness brand, VUSH faces a couple of unique challenges - like social media censorship + fighting the taboos behind the industry itself. Being able to design content that highlights what the products do without being sexually explicit and approachable is one of the main aims of VUSH’s brand bible + social media content strategy.
Here’s some samples of the branded content I’ve designed. If you’d like to see more of what I get up to on a daily basis you can check out VUSH’s Instagram here
VUSH is all about bringing sexual wellness to the mainstream and breaking the stigma, and we’ve been lucky enough + grateful to work with amazing retailers + business partners all around the world that help bring our vision to life.
Here are some samples of the B2B content I’ve designed for the brand. Click on the image to watch the full video
Paid advertising is a new channel for the brand, and as with social content design, it can be tough to keep the imagery approachable + adhere to Google Advertising guidelines
Here are some of the ad content I’ve designed for the brand.
